Job Description

The Opportunity:

We are looking for a Senior Digital Product Designer to join our team to help with the design, development, execution, and ongoing optimization of Caraway’s digital product and ecommerce website. The ideal candidate has a seasoned background in designing delightful digital experiences with an emphasis on responsive design across mobile & desktop, ideally at a fast-growing startup and/or consumer goods brand. This role is familiar working cross-functionally with developers, digital product managers, marketers, and other designers to build a best-in-class & top converting ecommerce platform. The Senior Digital Product Designer will have an impeccable eye for design to reinforce (and establish) the brand’s visual identity digitally, and will work to infuse their creative decision making with data-driven insights to help improve & hit company KPIs (Site Conversion Rate, Revenue per Session, AOV, etc.).

Who You Are: 

The Senior Digital Product Designer has a passion for visual storytelling with exceptional skills in typography, layout design, and delivering pixel-perfect & developer-friendly assets. They stay up to date on all of the latest design trends within our industry & amongst challenger brands, and are adept at compiling directional research to inform and validate their creative decisions. They’ll be responsible for constructing, maintaining, and enforcing site guidelines across all digital touchpoints, ensuring all aspects of the site experience are considered and consistent. They have a strong ability to work independently and be self-sufficient in managing their tasks and responsibilities. They possess a proactive attitude, excellent communication, and the ability to effectively prioritize and execute tasks without constant supervision.

Responsibilities:

• UI/UX design for all aspects of Caraway’s digital product experience, ensuring all new features & site optimizations directly or indirectly assist in improving core business KPIs
• Implementing and enforcing a cohesive end-to-end look and feel across the brand’s digital product, including:
  • Enforcing brand style guides & considerations informing usage of fonts, color, grids, etc., across all site pages (PDPs, navigational features, landing pages, brand story & educational pages, blog, etc.).
  • Creating, collaborating, and iterating on site prototypes, user journeys, and user flows utilizing systems-based design thinking
  • Understanding the Caraway customer’s evolving wants and needs and making improvements to their shopping experience across all devices 
  • Exporting and uploading content to the site via Caraway’s internal CMS
  • Collaborating with internal & external teams on producing net-new creative assets (photos, videos, copy, graphics, etc.)
  • Supporting the product design team’s workflows by creating reusable and adaptable interactive components that leverage variants, design tokens, and component properties. Optimizing and updating the Figma Library accordingly to keep the team as organized and up to date. 
• Collaborate with cross-functional stakeholders to analyze site performance data to identify, plan, scope, and execute end-to-end design solutions (user testing, heatmaps, CX inquiries, etc.).
  • Proactively looks for opportunities and challenges the status quo on innovation and design quality. 
• Contribute to brief out on-site A/B tests, and any net-new creative content needed to support e-comm business goals.
• Execute thorough quality assurance testing on new & optimized site features to identify potential bugs and ensure development is completed to scope in a timely manner

Knowledge, skills, and abilities:

• 5+ years of experience in designing responsive digital experiences with a compelling portfolio of distinctive design work; DTC brand experience a plus
• Expert in web design tools (Figma) and the Adobe Suite (Photoshop, XD, InDesign, Illustrator)
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once
• An advocate for not just the user, but for the quality, consistency and scalability of the tools that they use 
• You work well in a team as well as alone
• You're excited about our mission and making an impact at Caraway
• Collaborative team player, skilled at working cross-functionally to achieve shared objectives.
• Have a passion for all things home, design, and leading a non-toxic lifestyle.

The anticipated base salary range for this role ​is $110,000 - $130,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! 
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace , from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. 
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. 
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
• Wellness Reimbursement: Monthly reimbursements for you to stay well . From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! 
• Home Upgrade(s): Complimentary product as a new hire + continuous  to expand your Caraway Home collection.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

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